The Internet of things Smartphones and the mobile Internet were growth catalysts for consumer activity.An emerging new generation proximity marketing technology that connects what we are seeing with where we are seeing it, directly and in real-time. It’s an intuitive, cost efficient option for adapting to new consumer expectations delivering the right content, at the right time.
What Are Beacons?
Beacon technology was made possible and practical by the invention of Bluetooth LE, a low-cost, low-energy, proximity-based network that allows Bluetooth- enabled devices to interact with other devices without draining the battery of either.
Beacon technology stand location based services have used to this point – in that it uses proximity mapping rather than satellites or cell tower triangulation to identify a user’s position. This means that it can work effectively indoors, and if multiple beacons are employed at once, can pinpoint a user’s location down to centimeters.
How Beacons Work?
- A beacon is a small tinny device, low-powered piece of hardware emitting Bluetooth Low Energy (BLE) signals to nearby smart phones and tablets
- The beacon signal is a radio wave; it’s not limited by walls or doors
- The BLE emission can awaken apps on Smartphone’s (and other beacon-ready devices) within 150 – 200 feet
- This allows for location-based/proximity messaging – delivered via mobile payments, loyalty programs, coupons and content apps
General Use Beacon on Retail marketing
- Merchants can deliver in-store coupons and manage loyalty programs
- Initiate programs to help with inventory management
- Malls/stores can use beacons to introduce products, brands and other departments Sporting & Concerts:
- Promotion of team merchandise
- Notifications about food/drinks/other vendors
- Find-a-friend features
- Specific content (behind-the- scenes footage from the band or practice/interview sessions with athletes) Content delivery:
- Will be a big driver as entities develop their own branded entertainment
- Beacons will be a unique way to push content in retail environments to build relationships with customers as they shop
For more information on Beacon Bluetooth Advertising, please click here.
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